Sustaining technologies are changes in technology that maintain the rate of improvement in customer value
(PVR) is a device that records video in a digital format to a disk drive, USB keydrive, sd memory card or other memory medium within a device. This technology has improved upon the traditional VCR)
Disruptive technologies are typically cheaper, simpler, smaller, and, frequently, more convenient to use, by introducing a new performance dimension to the product and therefore creating a new market among non-consumers or by providing a clearly less expensive solution.
(Video on Demand - no longer do I have walk to the video store to rent a movie, all I have to do now is press the purchase button on my sattelite remote control)
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